Act I · The Diagnosis
See it clearly
Why sincere, well-funded efforts keep fading. You will recognise your own organisation in the story of a resort that meant every word of its mission, and learn to spot drift while it is still quiet.
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Tuesday, 6 October 2026
Nerissa J. PersaudAuthor & Founder · Ignite The Human Spark
Designing culture, service and the experience people remember
The conventional response to underperformance is to work on the people: train them, inspire them, measure them, replace them. The fix holds for about six weeks, then the organisation reabsorbs it the way the sea reabsorbs a footprint. This book works on the conditions instead, the quiet laws that decide what people experience and repeat. It rebuilds them in three acts.
Act I · The Diagnosis
Why sincere, well-funded efforts keep fading. You will recognise your own organisation in the story of a resort that meant every word of its mission, and learn to spot drift while it is still quiet.
Act II · The Construction
The operating system assembled layer by layer: purpose, philosophy, behaviour, leadership, learning, systems, measurement and alignment. Every layer ends as something you can use on Monday.
Act III · The Practice
Transformation that survives the six-week mark: the methodology, the SPARK Performance Index and the maturity model that keep excellence renewing itself long after the launch energy fades.
“This is not a book of theory. It is a working manual for anyone entrusted with the experience of other human beings.” Nerissa PersaudAuthor & FounderIgnite The Human Spark SEZC
Voices from the leaders who read it first.
[Endorsement placeholder. Paste the first advance review here as it arrives, ideally two to three sentences on what the book changed for the reader.]
[Endorsement placeholder. A voice from hospitality or service leadership would sit well here, speaking to the resort story and the Discipline of Seeing.]
[Endorsement placeholder. A voice from organisational leadership or academia would balance the set, speaking to the operating system argument.]
Twenty-six laws govern the operating system, one drawn from each chapter's argument. The first is unsealed below. The remaining twenty-five stay under seal until launch day.
Running through every chapter is the story of a beachfront resort on a small Caribbean island: its decline, its three failed improvement programmes, and the transformation that followed. The resort is a composite, assembled from patterns that repeat in organisations of every kind, so that you can study the anatomy of failure and recovery whole.
Each law compresses a chapter of hard-won practice into a single sentence a leader can carry into the room.
On 6 October the direct order link lands in your inbox before the book appears anywhere else. Until then you will receive the opening chapter, launch-week invitations and the tools that accompany the twenty-six laws.
You are on the list. Watch your inbox: the first chapter travels ahead of the book.
No noise, no clutter. Launch news and early access only.
6 October 2026
Global launch day
November 2026
Wide release
Worldwide
Paperback & digital